The original logo went through several revision to before coming to it's final existed state.
This is the final logo. By removing the constricting lines of the boxes and recreating the sea turtle tracks, the new logo had a more freedom to for transition and allowance for easily replication. By changing the direction on the sea turtle and changing the font to something that's more legible, the logo allows for an easier read.
The final mood board creates a more visual balance. It is a representation of what the overall experience should be for the audience.
This motion graphic is the visual representation of the event. It sets the mood for the entire event in less than a 5 minutes.
